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COLLECTION Identifier: A/W1955

Papers of Anne Tolstoi Wallach, 1972

Radcliffe College diploma and advertisements used for NOW campaign, 1972 Digital

Scope and Contents

The Papers of Anne Tolstoi Wallach Papers highlight the 1972 NOW advertising campaign, which was launched during Wallach's career at J. Walter Thompson. Included are several mounted advertisements which promoted equal opportunities for women by using the slogan "Womanpower: It's much too good to waste."