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COLLECTION Identifier: A/W1955

Papers of Anne Tolstoi Wallach, 1972


Advertisements and speaking notes of Anne Tolstoi Wallach


  • 1972

Language of Materials

Materials in English.

Access Restrictions:

Access. Collection is open for research.

Conditions Governing Use

Copyright. Copyright in the papers created by Anne Tolstoi Wallach is held by the President and Fellows of Harvard College for the Schlesinger Library. Copyright in other papers in the collection may be held by their authors, or the authors' heirs or assigns.

Copying. Papers may be copied in accordance with the library's usual procedures.


2 folders

The papers of Anne Tolstoi Wallach highlight the 1972 NOW advertising campaign, which was launched during Wallach's career at J. Walter Thompson. Included are several mounted advertisements which promoted equal opportunities for women by using the slogan "Womanpower: It's much too good to waste." Related presentation notes from Wallach's 1972 speech in Chicago before the American Association of Advertising Agencies, are also included


Advertising executive and novelist, Anne Tolstoi Wallach, was born on February 19, 1929, in New York City. Her father, Edward, was a physician, and her mother, Cecile, a homemaker. She graduated from the Dalton School in New York (1945) and earned a bachelor's degree in English from Radcliffe College (1949), where she served as editor of the literary magazine. Wallach began her advertising career at the J. Walter Thompson advertising agency. In 1971 she began working as a copy writer in a group of women that included art directors, and other professionals, who created an advertisement campaign for NOW, which advocated equal opportunities for women using the slogan "Womanpower: It's much too good to waste."

Wallach's first marriage to Ronald M. Foster Jr., ended in divorce in 1972. Her second marriage to Richard W. Wallach, a New York state appeals court justice, ended with his death in 2003.

At some point in her career Wallach turned to creative writing. Her debut novel, Women's Work, which incorporated her work experience, was published by the New American Library in 1981. She eventually left advertising to pursue a full-time writing career. Her later novels were Private Scores (1988) and Trials (1996). In 2009, at the age 0f 80, Wallach married a third time to Gerald Maslon, a long-term friend who was 84. Ms. Wallach died in 2018 at the age of 89 and was survived by her daughter Alison Foster, two sons, Thomas Foster and Alexander Foster; eight grandchildren; and two great-grandchildren.

Immediate Source of Acquisition

Accession number: 2004-M94

The papers of Anne Tolstoi Wallach were given to Schlesinger Library by Anne Tolstoi Wallach in 2004.

Processing Information

Processed: 2004

By: Anne Englehart.

Updated and additional description added: June, 2020

By: Emilyn L. Brown.

The Schlesinger Library attempts to provide a basic level of preservation and access for all collections, and does more extensive processing of higher priority collections as time and resources permit.  Finding aids may be updated periodically to account for new acquisitions to the collection and/or revisions in arrangement and description.

Arthur and Elizabeth Schlesinger Library on the History of Women in America
Language of description

Repository Details

Part of the Schlesinger Library, Radcliffe Institute Repository

The preeminent research library on the history of women in the United States, the Schlesinger Library documents women's lives from the past and present for the future. In addition to its traditional strengths in the history of feminisms, women’s health, and women’s activism, the Schlesinger collections document the intersectional workings of race and ethnicity, gender, sexuality, and class in American history.

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