Overview
The collection documents Professor Benson P. Shapiro's professional career as an HBS faculty member and independent marketing consultant.
Dates
- Creation: 1961-2016
Creator
- Shapiro, Benson P. (Person)
Conditions Governing Access
Collection is open for research. Materials stored offsite; access requires advance notice. HBS Archives collections require a secondary registration form, please contact specialcollectionsref@hbs.edu for more information.
Digital use copies have not been made for audiovisual material in this collection. Collection restrictions, copyright limitations, or technical complications may hinder Special Collections' ability to provide access to audiovisual content. For further information please contact Special Collections.
Extent
36.5 linear feet (59 Hollinger boxes, 1 carton, 8 slides boxes, 1 audiocassette box, and 1 CD-R box)The Benson P. Shapiro papers spans from 1961 to 2016 and captures Shapiro’s professional life as an administrator, professor and consultant. Shapiro served as a course head for Marketing at HBS, worked as an Associate Dean and held a faculty chair. The first series, Teaching and Seminar papers relate to Shapiro’s career as an educator and mentor at Harvard Business School (HBS) and outside of HBS. The materials include over 4,000 slides, workshop materials, lectures, syllabi, and case materials. The second series, Research files, contains documents collected for research on subjects such as marketing, pricing, and management. The third series, Writings, contains drafts and related documents to Shapiro’s published works. The fourth series, Correspondence, holds letters from 1992-1993 between Shapiro and his colleagues. The fifth series, Storage Media, holds the accompanying material that came with the floppy disks in the collection. The materials include file lists and summaries of the floppy disks’ contents. The sixth and last series, AV Material, contains audiocassettes, CDs, and VHS tapes of interviews, presentations, and industry research.
Biographical / Historical
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997. Since 1997, Professor Shapiro has concentrated his professional time on consulting, speeches, boards of directors, and writing. In the recent past, he has taught in several Harvard executive programs including the Aligning Strategy & Sales, CEO Program, Young Presidents’ Program, and Business Marketing Strategy, and has chaired the Sustainable Marketing Leadership for Mid-Sized Businesses Program. He also has chaired custom executive programs for the Young Presidents’ Organization on Sustainable Market Leadership, Business-to-Business Pricing, Go-To-Market Strategies, and “Jump Start Your Profit Growth.”
He has served as a consultant to well over 300 companies including startups, medium-size firms, and large international corporations. And, he has participated in well over 170 executive education programs outside of Harvard for corporations and associations. During his 27 years on the full-time Harvard faculty, he taught a wide variety of MBA courses including Industrial Marketing, Sales Management, Creative Marketing Strategy, Integrated Product Line Management, and participated in many executive programs. Professor Shapiro has also held many administrative positions including Senior Associate Dean for Publications, Research Director, Head of the Required MBA Marketing Course, Chair of the First Year of the MBA Program, and Faculty Chair for Strategic Marketing Management, a two-week program for senior marketing executives. He is the author, co-author or editor of 14 books, and 19 Harvard Business Review articles including "Leveraging to Beat the Odds: The New Marketing Mind-Set," "What the Hell is 'Market Oriented'?," "Manage Customers for Profits, Not Just Sales" and "Staple Yourself to an Order". Professor Shapiro holds a BSE (Chemical Engineering) from the University of Michigan as well as MBA (with distinction) and DBA degrees from Harvard.
Arrangement
This collection is arranged into six series: Teaching and Seminar papers, Research Files, Writings, Correspondence, Storage Media, and AV Materials.
Physical Location
ARCFA
Immediate Source of Acquisition
The Benson P. Shapiro papers were received by Baker Library Special Collections as a donation from Benson P. Shapiro in 2013 and 2019.
Processing Information
Processed: December 2019 By: Elise Riley
Creator
- Shapiro, Benson P. (Person)
- Author
- Baker Library
- Description rules
- dacs
- Language of description
- und
- EAD ID
- bak01028
Repository Details
Part of the Baker Library Special Collections and Archives, Harvard Business School Repository
Baker Library Special Collections and Archives holds unique resources that focus on the evolution of business and industry, as well as the records of the Harvard Business School, documenting the institution's development over the last century. These rich and varied collections support research in a diverse range of fields such as business, economic, social and cultural history as well as the history of science and technology.
Baker Library | Bloomberg Center
Soldiers Field Road
Boston MA 01263 USA
(617) 495-6411
specialcollectionsref@hbs.edu