Language of Materials
Conditions Governing Use
Copying. Letters may not be photocopied until 50 years after the year in which they were written, unless it is clear that they were published in Ms. Magazine.
7.51 linear feet (18 file boxes)
Because the files of letters were voluminous and repetitious, they have been weeded to approximately half their original volume. No attempt has been made to preserve a representative sample of letters; rather, archivists have removed routine and non-biographical letters, photographs and resumes, and have moved clippings, articles enclosed with letters, and examples of sexist advertising to the Library's vertical files.
Letters written in response to articles or to other readers' letters are arranged in their original order, chronologically by date of the article to which they respond. "Personal letters" (that is, those that do not respond to particular articles) are arranged by date of letter. The letters in the "Crackpots" folders (#232-233) were selected and given this designation by Ms. Magazine staff. "Found women" files (#234-242) contain letters, clippings, and photographs of women readers believed Ms. should be aware of and are arranged alphabetically by subject. Letters about the Equal Rights Amendment are grouped together at the end of the collection (#243).
The following provides a brief history of Ms.:
- 1969: Gloria Steinem reports for New York Magazine and becomes an advocate for women's rights after covering an abortion rights rally in New York City.
- 1970-1971: Steinem talks with New York writers and activists about starting a women's newsletter.
- 1970-1971: Steinem and Brenda Feigen Fasteau establish the Women's Action Alliance. The group connects women to one another, to women's movement information and activities, and provides Steinem with further evidence of the need for a women's publication.
- 1971: Steinem and co-founders Elizabeth Forsling Harris and Patricia Carbine establish Majority Enterprises, the original parent company of Ms.
- 1971: Washington Post publisher Katharine Graham contributes $20,000 in seed money to help start Ms
- 1971: New York Magazine editor Clay Felker publishes a forty-page Ms. insert in his December double issue.
- 1971: Letty Cottin Pogrebin becomes Ms. founding editor along with Gloria Steinem.
- 1972: Clay Felker helps to publish another full-length preview issue of Ms. in the spring. It sells 300,000 copies, and reader response is heavy.
- 1972: Warner Communications invests $1 million in Ms., but agrees to accept only twenty-five percent of the magazine's stock, allowing Ms. to remain woman-controlled and managed.
- 1972: Majority Enterprises publishes the first regular issue in July.
- 1973-1982: Ms. operates successfully and receives an increasing number of letters to the editor. Many of these letters praise the magazine but also criticize sexist advertisements that appear in it.
- 1973-1982: Ms. publishes its ten-year anniversary issue in July/August 1982.
- 1983-1986: Ms. maintains a steady readership but readers increasingly criticize the magazine for becoming too traditional and continuing to include sexist advertising.
- July-August 1987: Ms. celebrates its 15th anniversary as it seeks to expand advertising and raise circulation from 450,000. Efforts to raise capital include an offer of 49% interest to potential investors.
- September-October 1987: Escalating debts force Ms. founders to sell the magazine.
- November-December 1987: Ms. is sold to Fairfax (U.S.) Ltd., a subsidiary of John Fairfax Holdings, an international media company with offices in Australia and New Zealand. Sandra Yates is appointed president and publisher of Fairfax (U.S.) Ltd. and Anne Summers becomes the new editor-in-chief.
- January-February 1988: To attract advertisers and reach a projected circulation goal of 650,000, Yates and Summers replace the magazine's image with a more commercial format and place greater emphasis on celebrity profiles, fashion and beauty.
- ca. April-May 1988: Fairfax launches Sassy, a magazine targeted for teenagers.
- ca. June-July 1988: Impacted by the stock market crash of 1987 and internal family issues, Fairfax (U.S.) Ltd. begins negotiations for the sale of Ms. and Sassy
- August-September 1988: Aided by financial backing from the State Bank of New South Wales and Citibank Venture Capital Fund, Sandra Yates and Anne Summers negotiate a successful management buy-out of Ms. As partners they form Matilda Publications Inc. and continue publication of Ms.
- July-August 1989: Major companies withdraw advertisements after Ms. publishes a controversial issue declaring war on the Reagan administration for its attempt to overturn women's reproductive rights.
- September -October 1989: Advertisement sales continue to decline and Sandra Yates is forced to resign after advertisers are boycotted by Jerry Falwell and the Moral Majority for the sexual content of articles in Sassy. Cumulative losses result in the sale of Ms. and Sassy
- November-December 1989: Publication is temporarily suspended as Lang Communications becomes the new owner of Ms. and Sassy. Readers complain about the lack of formal notification.
- 1990: Publication of Ms. resumes. For the first time in its history the magazine is advertisement free but readers pay a higher cost. Robin Morgan serves as the new editor-in-chief.
- 1993: Marcia Gillespie assumes the role of editor-in-chief.
- Sassy is sold to Petersen Publishing Company but Lang Communications retains Ms. and its other publications Working Women and Working Mother
- 1996: Ms. is purchased by MacDonald Communications. Editors and staff retain control over the magazine's editorial content but lose financial autonomy.
- 1998-2001: Eleanor Smeal, activist and president of the Feminist Majority Foundation, Gloria Steinem, Marcia Gillespie, and others form Liberty Media for Women and purchase Ms. from MacDonald Communications. Feminist Majority Foundation remains the sole publisher of Ms. Magazine, an advertisement-free publication
Immediate Source of Acquisition
These letters were given to the Schlesinger Library by Ms. Magazine in April 1981.
- Box 1: Folders 1-11a
- Box 2: Folders 12-24
- Box 3: Folders 25-38
- Box 4: Folders 39-48
- Box 5: Folders 49-58a
- Box 6: Folders 59-69
- Box 7: Folders 70-84
- Box 8: Folders 85-101
- Box 9: Folders 102-122
- Box 10: Folders 123-137
- Box 11: Folders 138-150
- Box 12: Folders 151-164
- Box 13: Folders 165-180
- Box 14: Folders 181-201
- Box 15: Folders 202-215
- Box 16: Folders 216-230
- Box 17: Folders 231-236
- Box 18: Folders 237-243
By: Jane S. Knowles
- Advertising, Magazine
- Birth control
- Equal pay for equal work
- Equal rights amendments
- Family violence
- Sex discrimination
- Sex role
- Women's rights
- Women--Health and hygiene
- Women--Social conditions
- Ms. Letters to Ms., 1972-1980: A Finding Aid
- Arthur and Elizabeth Schlesinger Library on the History of Women in America
- EAD ID
Part of the Schlesinger Library, Radcliffe Institute Repository
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