- Majority of material found within 1925-1962
Conditions Governing Access
Extent9.75 linear feet (18 boxes)
The collection covers his time at Harvard Business School, beginning in 1925 through shortly after his retirement in 1962. The bulk of the materials falls during the time of his full professorship (1938-1962).
Of particular interest is a collection of advertisements dating from the 1930s. The advertisements were collected by Professor Borden and his MBA students during the research stage of writing The Economic Effects of Advertising and cover a wide variety of products which were prominent during this time period. Also of note are the records related to Borden’s consulting work which cover the entire period from the 1920s until the 1960s in a variety of industries including agriculture, automobile, oil, and government agencies. Professor Borden was a sought after consultant on matters of advertising, and worked with private firms and on legal cases.
The collection is arranged into six series: I. Correspondence and Subject Files, II. Teaching Material and Advertising Research, III. Speeches, IV. Consulting Work, V. Publications, VI. Biographical Material.
By: Brigid Black
- Borden, Neil, 1895-1980. Papers, 1925-1982: A Finding Aid
- Baker Library
- EAD ID
Part of the Baker Library Special Collections, Harvard Business School, Harvard University Repository
Baker Library Special Collections holds unique resources that focus on the evolution of business and industry, as well as the records of the Harvard Business School, documenting the institution's development over the last century. These rich and varied collections support research in a diverse range of fields such as business, economic, social and cultural history as well as the history of science and technology.
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