Draft of an unpublished manuscript on advertising
Scope and Contents
Draft of Benson's part of proposed book on advertising by Benson and Walter A. Gaw. Benson, who had been president of the American Association of Advertising Agencies, wrote on ethical standards in advertising.
Dates
- Creation: 1952
Conditions Governing Access
Collection is open for research. Materials stored offsite; access requires advance notice. Contact specialcollectionsref@hbs.edu for more information.
Extent
.5 linear feet (1 box)Physical Location
MANU
Immediate Source of Acquisition
Gift of Purnell H. Benson, 1965.
Processing Information
Processed: July 2020 By: Baker Library Special Collections Staff
- Author
- Baker Library
- Description rules
- dacs
- Language of description
- und
- EAD ID
- bak01159
Repository Details
Part of the Baker Library Special Collections and Archives, Harvard Business School Repository
Baker Library Special Collections and Archives holds unique resources that focus on the evolution of business and industry, as well as the records of the Harvard Business School, documenting the institution's development over the last century. These rich and varied collections support research in a diverse range of fields such as business, economic, social and cultural history as well as the history of science and technology.
Baker Library | Bloomberg Center
Soldiers Field Road
Boston MA 01263 USA
(617) 495-6411
specialcollectionsref@hbs.edu